Hello? What’s the quickest, easiest, most cost-efficient and direct way to talk to stakeholders? Press releases.
When credibly written and distributed carefully to online audiences, press releases tell a company’s story to, as the PR Newswire boasts, “the world.”
“The world” now includes bloggers, independent websites, media sites, trades and just about anyone who subscribes to appropriate RSS feeds.
There are two types of corporate press releases:
Effectively written and properly search-engine-optimized (SEO’d) press releases:
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