Think you can market your brand successfully on Facebook?

Brand ambassadorship is one of our specialties. Lynne Singerman specializes in small-business social marketing. She's taken some of her clients from zero to 5,000 friends in a matter of months. Here are some her pointers: Be humorous but offer valuable information. Facebook isn't a search engine - it's a great way for customers to learn what they didn't already know. Facebook is something customers like to do - sneak onto the site to kill time and have fun in the process. Don't make your business page boring. Finally, DON'T market to customers who fan you. Some 70 percent of consumers who fan you don't want to hear from you via other channels, according to ExactTarget.

Look and act serendipitous - and you might be surprised at what serendipity has in store for your business.

Travelers accustomed to finding faithful USA Todays in hotel lobbies each morning will have to check their mobile device instead. Today, the nation's second largest newspaper announced it will layoff staff and overhaul its business model to reach more readers and advertisers on mobile devices.

Make sure your web presence revolves around a good Joomla or Drupla web template designed with cell phones in mind. If they can't find you on a mobile device -- they're not going to call!

What's the real difference between Google and Facebook? Slate.com's GigaOm today quotes David Braginsky, a developer who spent four years at Google before moving to Facebook. He says Google is technically "focused" while Facebook takes a more "seat-of-the-pants" approach.

At Facebook, "something needs to be done, and people do it. Most of the time they don't read literature on the subject, or consult experts about the right way to do it, they just sit down, write the code, and make things work."

Google developers, on the other hand, "value working on hard problems, and doing them right...things are often done because they are technically hard or impressive...on most projects, the engineers make the calls." It goes without saying "the code is usually solid."

At the end of the day, though, Facebook is more agile -- but can it remain so as it grows at an enormous rate? Read Braginsky's complete response on Quora.com.