Saturday, 29 March 2014 00:00

The new journalism?

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The new journalism? Courtesy thedampen.com

This from qz.com - another look at where 'paid' content is headed. Disturbingly, it appears journalists soon could be paid 'per click.' We're not interested in the intricacies of content curation or original copy (Upworthy v. Buzzfeed) but in what it means for companies at-risk for negative media. Writers paid by the click are immediately incented to sensationalize.

Wither journalism?

Meanwhile, great news for PR types! Flirty headlines and intriguing ledes now rewarded.

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Stephanie Johnson

These are my thoughts about online marketing and industry practices, both good and bad, to help you understand the importance of controlling your image in today’s media-rich online environment.

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