This from qz.com - another look at where 'paid' content is headed. Disturbingly, it appears journalists soon could be paid 'per click.' We're not interested in the intricacies of content curation or original copy (Upworthy v. Buzzfeed) but in what it means for companies at-risk for negative media. Writers paid by the click are immediately incented to sensationalize.
Meanwhile, great news for PR types! Flirty headlines and intriguing ledes now rewarded.