Friday, 04 April 2014 00:00

Twitter tips

Written by
Rate this item
(0 votes)
Mark Luckie (courtesy of Mark Luckie (courtesy of

In PR, the more you can think and act like a journalist, the better your media placements. In internal communications, the more you write and mimic the journalistic style, the more-credible your content.

LieberJohnson was surprised by some of the pointers Mark Luckie, manager of Journalism and News at Twitter, shared yesterday with multimedia photojournalist Heather Martino on's Media Shift/Knight Projects. The Tow-Knight Center for Entrepreneurial Journalism focuses on fostering new business models to ensure the sustainability of high-quality journalism.

Read the interview here - the quick tips below will help, but proper usage is nuanced.

1. Live Tweet

2. Use hashtags

3. Use Twitter handles

4. Retweet others

5. Use media

Other takeaways:

"Video is the fastest growing thing on Twitter." offers custom-player cards for videos

"The more hashtags you use, the less likely someone is to interact with that Tweet."

Read 2282 times
Stephanie Johnson

These are my thoughts about online marketing and industry practices, both good and bad, to help you understand the importance of controlling your image in today’s media-rich online environment.

You can also find me on