In PR, the more you can think and act like a journalist, the better your media placements. In internal communications, the more you write and mimic the journalistic style, the more-credible your content.
LieberJohnson was surprised by some of the pointers Mark Luckie, manager of Journalism and News at Twitter, shared yesterday with multimedia photojournalist Heather Martino on pbs.org's Media Shift/Knight Projects. The Tow-Knight Center for Entrepreneurial Journalism focuses on fostering new business models to ensure the sustainability of high-quality journalism.
Read the interview here - the quick tips below will help, but proper usage is nuanced.
1. Live Tweet
2. Use hashtags
3. Use Twitter handles
4. Retweet others
5. Use media
"Video is the fastest growing thing on Twitter."
dev.twitter.com offers custom-player cards for videos
"The more hashtags you use, the less likely someone is to interact with that Tweet."