Call it a Freudian design slip.
Acura (the automaker) wants people to eavesdrop on the Sundance film festival. You can "Put yourself at the center of the 2014 Sundance Film Festival" and "explore now" by clicking on a link atop a logo that looks just like that of the NSA's "Prism" program. The one that lets the U.S. government explore your phone records and Internet activity.
Nice branding, Marketing Department!